FamilyFarmed is a non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities.
Charlotte Flinn is co-founder and president of Flinn Consultants, a 25-year-old consulting firm assisting industrial, service, professional, academic, government and not-for-profit clients to achieve and sustain optimum levels of business, leadership and organizational effectiveness. Consulting strengths include strategic planning, leadership and management development and executive coaching. She is Chair of FamilyFarmed board and has been associated with the organization for some 15 years. Charlotte is a Phi Beta Kappa graduate in Philosophy from Queens College in New York and a graduate in Organization Development from the Center for Organization Development at Loyola University in Chicago. Her leadership with environmental firms, sustainability and urban agriculture initiatives supports her long-standing interest in the environment in a sustainable economy. Flinn Consultants is best known for its long-term client relationships and its ability to partner with owners, entrepreneurs and senior executives. She lives with her husband in Highland Park, Illinois from which they have launched their four children into independent careers.
After beginning a career in real estate finance and private equity, Andrew found greater calling at Waseda Farms, his family’s 600-acre organic cattle, hog and poultry farm in Door County, WI. Working on the family farm shaped his vision for Local Foods, an innovative wholesale and retail company that streamlines the Midwestern supply chain for farmers and food buyers interested in locally-sourced products. Local Foods operates a wholesale distribution business and a retail grocery store, butcher shop and café. Under Andrew’s watch as CEO, Local Foods grew to exceed $10 million in annual sales with a team of 45 employees. His primary focus was the oversight of strategic planning, management of the key leadership team, human resources, treasury/financial analysis and investor relations.
Through Andrew’s work at Waseda Farms, Local Foods and most recently consulting, Andrew has been involved in business planning, capital and debt financing, strategic planning, financial planning and analysis, operations management, operations analysis, A/P and A/R and many other functions that are inherent to the startup and operations of a food venture. This work has helped businesses run more efficiently, operate more profitably, conserve cash, deliver better customer service, mitigate waste and provide clarity and confidence to investors, management and team members about the direction of the company.
David Donnan is a Senior Partner with A.T. Kearney, a global management consulting firm based in Chicago. During his career David has managed operating companies, run food plants and consulted to leading global retail and consumer product companies in technology and supply chain strategies, brand growth and mergers. He works with major hunger relief organizations such as Feeding America, Global Food Bank Network and Top Box as well as food startups in the Chicago area as a mentor.
Dave is widely recognized as an industry leader who actively speaks and writes on topics of importance to the agriculture, food and beverage, retail, and restaurant industries. He has presented at a variety of industry conferences for the Grocery Manufacturers Association, Food Marketing Institute, National Restaurant Association, International Grain Transportation Conference and the Retail Council of Canada. He has also appeared on Bloomberg TV and is quoted in various business journals including Business Week, The Wall Street Journal, and Forbes.
Dave earned his Masters of Business Administration at the University of Toronto Rotman School of Business and his Bachelor of Applied Science in Industrial Engineering from the University of Toronto. He is on the board of Rubicon Organics, Family Farmed and the Academy of Nutrition and Dietetics. He lives in Chicago with his wife Karen.
Anu Goel is President of Client Growth Solutions with SPINS, the leading data, insights, and analytics company focused on the Natural, Organic, and Specialty products industries. In this role, Anu works with hundreds of leading good food brands to help them achieve data-driven insights to accelerate growth. Anu also works with leading investors focused on good food brands, having built unique solutions to help them find, analyze, and invest in winning brands.
Prior to SPINS, Anu was a part of the leadership team at Beam Inc., where he held several Sales & Marketing roles and helped grow the business from $1 billion to $3 billion globally. Earlier, Anu was as a strategy consultant with McKinsey & Company, serving some of the world’s leading CPG brands on marketing & sales growth strategies. He started his career in Finance with Brand Equity Ventures, investing in early-stage brand and retail businesses.
On the side, Anu is a good food investor and an advisor to non-profit organizations. When Anu lived in Boston, he served on the Board of HBS Community Action Program, and he currently serves on Junior Achievement Worldwide’s Global Council. A graduate of the University of Pennsylvania and Harvard Business School, Anu is married with two children and lives in Evanston, IL.
Luke Saunders is the Founder and CEO of Farmer’s Fridge, a network of 140+ automated smart Fridges stocked with wholesome, chef-curated salads, sandwiches, bowls, snacks and more. An entrepreneur at heart, Luke ran his first business, Bears’ Bikes, as an undergraduate at Washington University in St. Louis while majoring in International Studies. Shortly after graduating, a move to Michigan prompted Luke to take a role as a traveling salesman. Regularly challenged by finding fresh food on the road, Luke arrived at the concept for Farmer’s Fridge: good health starts with what we eat and eating well shouldn’t be hard. Drawing on his entrepreneurial experience, Luke set out to build a disruptive yet simple way to provide fresh, healthy food for all. Today, Farmer's Fridge operates in locations across Chicago and Milwaukee, including O’Hare International Airport, Chicago’s famed Willis Tower and the University of Chicago. The company has been featured in The Atlantic, Entrepreneur, Chicago Tribune, Crain’s, USA Today, NBC Nightly News, Women’s Health and O! Magazine. In 2016, Luke was featured on the Forbes “30 Under 30” list. He lives in Chicago with his wife and son.
Hank Adams is a technology entrepreneur who most recently was Chief Executive Officer of Sportvision, Inc., growing the leading sports tech company for 14 years before selling it in 2016. He is currently working on building a startup business in the food tech space.
Earlier, Adams was founder and CEO of Real Fans Sports Network, building it into a Top 5 Site on AOL in 1995 as the first social media sports site. In 1997, America Online bought Real Fans. Adams then spun Real Fans out from AOL in 1999 to form Ignite Sports Media, which he then subsequently merged with Sportvision in 2002.
Adams currently serves as Chairman of the Chicago Chapter of the Young Presidents Organization (YPO) and is on the Board of Chicago's 1871 business incubator. He is an investor, advisor and executive coach to multiple startups, including TeaSquares, a graduate Fellow of FamilyFarmed's Good Food Accelerator program, and has developed relationships with key food business influencers such as Michael Pollan and Kimball Musk.
A Colorado native, Adams graduated Magna Cum Laude from the University of Colorado with a BA in History and a BS in Finance, and earned an MBA from the Kellogg Graduate School of Management at Northwestern University. He is married with three sons and lives in Evanston, IL.
Markowitz joined The PrivateBank in January 2017 as Managing Director and National Government Lending Director. This followed her tenure with the U.S. Small Business Administration (2009-17), during which she served as the SBA's Midwest Regional Administrator and then, at President Barack Obama's request, served on his Cabinet as acting National SBA Administrator. Chicago Mayor Rahm Emanuel appointed Markowitz to serve on the City of Chicago’s Small Business Advisory Council in March 2013.
Prior to her time at the SBA, Markowitz served as the Chief Financial Officer for the Obama for America Presidential Campaign in 2008 and was previously a financial operations consultant for the launch of the Obama Exploratory Committee. She also served on the Obama for America Board of Directors from 2007 to 2009.
For more than 17 years, Markowitz provided finance and risk management expertise to a host of leading global institutions. Markowitz has a deep background in managing hyper-growth startup organizations, providing board level governance as well as designing and implementing global financial operations departments.
She received a B.S. degree from the University of Missouri and an MBA from DePaul University. From May 2010-June 2017 she served as a trustee on the board of the Lycee Francais de Chicago and is a member of the Chicago Economic Club. Markowitz lives in Lincoln Park with her husband Jeff and their daughter Maura.
Adam B. Murphy MD, MBA, MSCI is an academic urologist who studies the underpinnings of prostate cancer and health disparities faced by African Americans and other ethnic minorities. In his research, he noted that dietary habits, vitamin deficiencies, food desserts and zip codes were very predictive of prostate cancer and prostate cancer mortality. In Nigeria food storage quality suffers exposing their population to aflatoxin from molds and excess cancer risk. It became clear that good food is prevention and prevention is the best medicine. Dr. Murphy works to educate men about the connection between diet and cancer prevention and general health. He joined the board of Family Farmed to support their efforts to improve access to Good Food for all. Dr. Murphy is an Assistant Professor at Northwestern Medicine in the Department of Urology.
As Director of Strategic Partnerships with the City Tech Collaborative, Jamie works to drive breakthrough solutions to critical city challenges using technology, analytics, and cross-sector collaboration. He previously served as Director of Innovation with the Environmental Law & Policy Center, a public interest and environmental advocacy group focused on clean energy, transportation, air, and water. From 2012-16, Jamie was Chicago Director of Energy and Climate Innovation with the C40 Cities Climate Leadership Group, where he led initiatives on energy, sustainable development, and climate in the office of Chicago Mayor Rahm Emanuel and across a network of global megacities.
Prior to these roles, Jamie spent 10 years with global management consulting firm A.T. Kearney, specializing in corporate strategy, institutional effectiveness, and organizational development. These efforts - including work with the Rocky Mountain Institute, Africare, and the Environmental Defense Fund - address some of the planet’s most pressing challenges across industries and ideologies.
Rooted in his family’s Spanish culinary traditions, having advised consumer packaged food clients, and as the convener of a municipal Good Food Task Force that resulted in Chicago's becoming the second US city to adopt a Good Food Procurement Policy, Jamie is committed to mission-driven, market-based food system improvement. He holds a B.A. from Indiana University, a Master’s degree in Public Administration from Harvard’s John F. Kennedy School of Government, and an MBA from Harvard Business School.
Jennifer L. Worstell is a partner in the Chicago office of Natarajan | Worstell LLC, and was formerly a partner in a National Law Journal Top 75 firm. She concentrates her practice in the representation of financial institutions in real estate finance matters, including loan originations and modifications, creditors’ rights, loan enforcement, representation of buyers and sellers of real estate and general corporate and litigation support. Jennifer is a 1994 graduate of Indiana University, majoring in Business and French. In 1998, she received a JD from the Indiana University School of Law and an MBA in Finance from the Indiana University Kelley Graduate School of Business. Jennifer is also a 2008 graduate of The John Marshall Law School with an LL.M in Real Estate Law.
In 2011, Jennifer was on the Advisory Board and the Co-Chair of the Financing Farm to Fork Conference, and on the Advisory Board and the Chair of the 2012, 2013 and 2014 Good Food Financing Conferences. She was Co-Chair of FamilyFarmed's Good Food Financing & Innovation Conference in 2015, 2016 and 2017. She currently serves on the Board of Directors of FamilyFarmed and as the Board’s Treasurer. Jennifer is a past president of the Chicago Mortgage Attorneys Association, is on the Advisory Board of The John Marshall Law School Center for Real Estate Law, and is a member of the Chicago Chapter of Commercial Real Estate Women, the International Women’s Insolvency and Restructuring Confederation, the Old Town Triangle Association Neighborhood Improvement Committee, and is a Treekeepers volunteer with Openlands.org.
Jim Slama founded FamilyFarmed at a time when few people recognized the term “Good Food movement,” and demand for locally, sustainably, humanely, and fairly produced food was still a tiny sliver of the overall consumer market.
Under Slama’s leadership during more than 15 years since, FamilyFarmed has become an important catalyst in the booming, consumer-driven rise of the movement. He has helped to build a robust Good Food cluster in the nonprofit's home base of Chicago while expanding the national scope and impact of its work.
In 2004, Slama created FamilyFarmed’s highest-profile event, the Good Food Trade Show. Held each March in Chicago, the event — the nation’s oldest and biggest trade show focused on local and sustainable food — evolved into the three-day Good Food Festival and Conference (which is being rebranded as the Good Food Expo beginning with the March 2018 show).
It includes tracks on financing, food policy, school food, producer issues, and food trade issues — plus a Festival that is a public celebration of the growing Good Food movement, with chef demos, DIY workshops, and more. In the event’s 13-year history, more than 700 unique speakers have participated. And the March 2017 Festival & Conference attracted a record attendance of more than 7,500.
This event has produced several evolutions in FamilyFarmed's program lineup. The Good Food Financing & Innovation Conference was launched in 2009 in partnership with the University of Chicago Booth School of Business to help better connect rising food and farm businesses with Good Food investors and buyers. Businesses that have participated in the Good Food EXPO have raised more than $38 million in financing in the last five years.
The Farmer Training program is a comprehensive program that gives farmers the resources and tools they need to make sure their produce is of the highest quality, to manage food safety and other risks, and to nurture the relationships with customers that they need to be successful. FamilyFarmed has emerged as a national leader in farmer training, and with support of the USDA, we have trained over12,500 in 42 states.
The Good Food Business Accelerator (GFBA) evolved from the Financing & Innovation Conference in 2014 and over its first three years has graduated 27 competitively selected food and farm entrepreneurs who received an intensive six-month curriculum, technical assistance, mentorship, networking opportunities and connections to the growing community of investors in this sector.
FamilyFarmed never stands still under Slama's leadership. The organization on April 30 co-produced the successful Frontera 30th Anniversary Celebration fundraiser with Chef Rick Bayless' Frontera Farmer Foundation. The organization has also recently held two Good Food is Good Medicine symposiums and is working to develop a broader program focused on the major impact food has on health.
Bob Benenson is leveraging four decades of experience as a journalist in his role as FamilyFarmed's communications manager. He spent 30 years covering politics and elections for Congressional Quarterly in Washington, D.C., including 11 years (1998-2009) as the publishing company's politics editor. After relocating to Chicago in 2011, Bob changed tracks and merged his desire for a mission-driven second career with his lifelong passion for food. His roles with FamilyFarmed include serving as managing editor for its Good Food on Every Table website, and he was lead editor and co-writer for its Direct Market Success farmer training manual. Bob also is an accomplished photographer whose work can be found at bobbenenson.myportfolio.com/ and at www.facebook.com/bblakeshoreview/.
Chelsea was fortunate enough to grow up in a household that valued Good Food, which allowed her to develop a passion for sharing that Good Food with others at a young age. After graduating from Northwestern University with a BA in Psychology, Chelsea spent the summer helping develop Sustainable Nantucket’s Farm to School Program and educating kids in their youth garden. That summer Chelsea received just as much of an education as her students and knew she would always work to spread the Good Food love and grow the movement.
In the past five years Chelsea has lived, learned, and worked around the world, expanding her food knowledge along the way. She has served as an AmeriCorps at City Harvest in NYC in their nutrition education department, worked on farms in South America, managed the front of house at a bakery in DC, and assisted in event planning, operations and marketing at a variety of food focused non-profits, incubators, and urban farms. In 2015 Chelsea graduated from the University of Gastronomic Sciences in Pollenzo, Italy (aka the Slow Food University) with a Master’s in Food Culture and Communications: Human Ecology and Sustainability.
Chelsea was thrilled to move back to Chicago in 2016 and join the FamilyFarmed team as the Program Assistant, supporting our Good Food Business Accelerator and our farmer training program, Growing Success.
In her spare time, you can find Chelsea running around the city, wandering farmer’s markets, cooking up curious concoctions with the best seasonal and local produce, and photographing/writing about farms, farmers, food and animals (mostly goats). You can take a peek at her work here and on Instagram.
Katie Daniel is FamilyFarmed’s development maven. She's lived on both coasts to and all around the middle and developed a love affair with food along the way. She comes from a multi-generational dairy farming family in southwest Wisconsin, and graduated with a B.A. in Gender & Women's Studies from the University of Wisconsin.
Katie began her nonprofit career in Madison, Wis., at the Freedom from Religion Foundation (FFRF). During that time she also volunteered with the Women’s Medical Fund, assisting low-income women access reproductive healthcare. After helping FFRF make exponential gains in membership, operations, and fundraising, she moved to Chicago and contributed to development efforts at the Women’s Business Development Center (WBDC).
Katie brings nearly a decade in nonprofit management and development to FamilyFarmed. Her love of food and passions for social justice, entrepreneurship, and sustainable agriculture make FamilyFarmed a perfect home. She loves cooking, growing stuff, saving seeds, reading, hiking, floating, camping, video games, Wisconsin, and most of all, EATING.
After receiving her BFA in Painting and Drawing from the School of the Art Institute of Chicago, Rebecca worked in museums and fine art galleries on the West Coast, assisting a broad range of professionals in these institutions. She was employed with the J. Paul Getty Museum, and moved on to manage fine art and commercial art studios, specializing in creative arts office administration and artist/client relations. Her most recent previous employment was as Production Coordinator and Studio Manager for a prominent commercial advertising photographer in Los Angeles, during which time she honed her project coordination and small business management skills.
Upon returning to Chicago, Rebecca’s strong personal interest in sustainable living sparked her desire to expand her own knowledge, as well as others’, of the Good Food movement. She is happiest when surrounded by good food, good art, and great people.
Jay McGhee oversees FamilyFarmed’s Market Development and Farming Training programs. She is a marketing and business development professional with 15 years of corporate, private and non-profit experience. She earned her BS in Political Science and Pre-Law from Southern Connecticut State University and her M.B.A. from Mercer University. Jay began her career in the private sector where she concentrated on client development, firm messaging, project management, and new business. She has collaborated with partners in the United Arab of Emirates, Italy, and Trinidad/Tobago as the team lead of an international marketing committee with a new business focal point. Over the past 15 years and 4 states, she has served in leadership roles within high profile organizations, focused on business strategy, data analysis, relationship building, and organization visibility. She has also served as a board member for the Legal Marketing Association Southeast, and American Marketing Association, Austin.
Jay's good food appreciation may be attributed to her south eastern New York upbringing where she was exposed to diverse cultures and cuisines. Jay is a lover of healthy, delicious, good food and enjoys spending some of her spare time creating new recipes. Ask her about her vegan chickpea omelet. It is amazing!
Luiz Magaña, brings more than 10-years of experience working in the corporate and non-profit world as an Administrator, Program Coordinator and Marketing & Communications. Born and raised in the state of Washington, he grew up eating locally-produced food. Luiz moved to Chicago after high school to pursue his dreams of being a storyteller, and subsequently earned his BA in Film and Video from Columbia College Chicago. After college, Luiz began working at a financial consulting firm, Quantitative Risk Management, in their operations department. He worked for several years in the area of workforce development prior to joining The Resurrection Project in their Marketing and Communications Department. His love for storytelling, video, design and social & environmental justice has lead him to join the Good Food moment. In his spare time, he dreams of his next travel adventure across the world.
His love for storytelling, video, design and social and environmental justice have led him to join the Good Food movement. In his spare time, he dreams of his next travel adventures across the world.
David Titus, FamilyFarmed’s Office Manager, is an administrative operations professional with over 25 years of small business experience in both for-profit and non-profit settings. Originally from southwestern Ohio, he earned his BFA in Sculpture from Wright State University. David began his career at The English Language and Multicultural Institute, a non-profit program of the University of Dayton after which he moved to Chicago in 1997 where he served extended tenures as Director of Operations at Otherwise Incorporated and as Studio Operations Manager at UBM Studios, respectively. He has also consulted on multiple small-business operations projects prior to joining FamilyFarmed.
David credits his rural Midwestern roots and extended visits to Southeast Asia as two complementary sources of his affinity for the cultural context of food and our collective appreciation of eating. An avid cook and collector of cookbooks and food writing, David relishes the creative nuances and precise science of cooking and food preparation. In his free time, (when he’s not sharing food or preparing food or shopping for food or reading about food), he enjoys watching the Blackhawks or White Sox with his partner, Gerry and rescue cat, Duncan.
Professionally, Amy is happiest when facilitating sharing information that improves people's lives and livelihoods. Her role as the Good Food EXPO Programming Consultant at FamilyFarmed does exactly that. Amy currently runs a consulting firm focused on assisting businesses, associations, nonprofits and advocacy groups with legal issues, legislative and regulatory research, obtaining grants, and market analysis and trends. Her goal is to increase economic opportunities for growers and businesses, and to increase access to local, nutritious foods.
Amy is vice-chair of the Chicago Bar Association Food Law Committee, has served on the boards of Slow Food Chicago and Slow Food City's Edge, and works with CFPAC on city ordinances affecting urban farms. She is president of Feed the Soul, a nonprofit in the Fox Valley dedicated to reducing food waste and feeding the hungry, assists Northern Illinois Food Bank with tracking relevant federal and state legislation, and volunteers at the Batavia Food Pantry.
Amy has worked as a cookbook literary agent and recently served as a USDA grant reviewer for their local foods promotion project. She holds a law degree and master's degree in Journalism from Drake University, and a BA in Communications from UCLA.
Atina Diffley is an organic farmer, activist, public speaker, and author of the 2012 award-winning memoir, Turn Here Sweet Corn: Organic Farming Works. From 1985 to 2008, she and her husband Martin ran the Gardens of Eagan, an urban-edge, organic vegetable farm, which he started in 1973 as one of the first certified organic produce farms in the Midwest. The Diffley’s on-farm projects now include breeding sweet corn; mentoring beginning farmers, and transitioning non-organic land to organic.
Atina’s areas of expertise include post-harvest handling, brand-name marketing, greenhouse management, and organic farming systems. She is a co-author author/editor and lead trainer for Wholesale Success: A Farmers Guide to Selling, Postharvest Handling and Packing Produce, and the editor and designer of Roger Blobaum’s Organic History Website. She presently serves on the boards of the Organic Seed Alliance and the Minnesota Institute of Sustainable Agriculture.
Land use issues have been a central point of entry for the Diffley’s organic advocacy. In 1989, the 5th-generation Diffley family land was lost to suburban development and Atina and Martin collaborated with filmmakers to make the video documentary Turn Here Sweet Corn for PBS broadcasting. The Diffley’s started over on new land, but faced eminent domain again in 2006 when threatened by a crude oil pipeline owned by notorious polluters, Koch Industries. The Diffleys intervened as legal parties in the route proceeding and with the help of over 4,500 letter writing customers, attorney Paula Maccabee, expert witnesses, and the Minnesota Department of Agriculture, succeeded in creating an Organic Mitigation Plan that provides protections for the soil and certification of threatened organic farms in Minnesota.
Tim joined our team in 2016 as Events & Marketing Coordinator for FamilyFarmed and the Good Food EXPO. He also serves in that position for the Good Food Financing & Innovation Conference (formerly part of the EXPO and now a stand-alone event. Tim grew up in the Quad Cities, Illinois & Iowa along the banks of the Mississippi River where he worked his first job as a gardener on the Rock Island Arsenal. Since then he has developed a love for sustainable horticulture and environmental stewardship. Previously, Tim has worked as a Program Director for River Action, a nonprofit focused on the vitality of the Mississippi River in the Quad Cities. There he worked on environmental projects , cultural programs, and community events ranging from adventure triathlons to national conferences.
Laura’s love for Good Food began in her grandpa’s garden. She would spend all day outside, asking questions, learning about plants and eating everything in sight.
After beginning her career with a family-owned caterer, Laura attended Illinois State University to hone her business skills and graduated with a degree in Integrated Marketing Communications. She brings a decade of experience in marketing, advertising & events to the FamilyFarmed team and is passionate about using her knowledge to connect people with what they eat. She has assisted with the Good Food as Good Medicine programming and is energized to grow the Financing & Innovation Conference.
You will find Laura volunteering around the city at The Hatchery, Plant Chicago & City Farm and she is the go-to among her friends & family for healthy recipes and natural remedies.
Shelby Parchman is a seasoned entrepreneur who, with a long track record of establishing and growing new businesses, has parlayed this experience into a career focused on assisting start-up and existing business ventures. After obtaining a Dual B.S. in Biology and Chemistry and then a Master’s in Analytical Chemistry, Shelby embarked upon a professional career as a research scientist with Baxter Healthcare Corporation and then the Amoco Corporation.
Whether as an entrepreneur or as a consultant, he has made significant contributions to the development and growth of start-up ventures and established businesses through funding and strategic growth strategies. In this work, he has assisted numerous organizations in obtaining funding through loans, equity, grants, and other financing strategies. Shelby is a serial entrepreneur who has started many successful small businesses including BHK Laboratories, Inc. and the Functional Beverage Group, Inc. Shelby has taught many entrepreneurs how to start and grow small businesses and has been a featured speaker at workshops sponsored by the City Treasurer’s Office and City of Chicago Office of Business Affairs and Consumer Protection. His work was featured in the Chicago Tribune’s Blue Sky Innovation Section – “Six ways to make sure you don't tank your business plan.” Prior to becoming Managing Partner of InUrban Strategies LLC, Shelby was the Managing Director of Sunshine Enterprises where he successfully grew an entrepreneurship training and support program from twelve clients served in 2013 to over 300 clients served in 2017. In late 2017 Shelby formed InUrban Strategies where he focuses on economic development in underserved communities through personal financial strategies, entrepreneurial support, and new business development. Recognizing the potential growth in the good food industry, Shelby has become a partner in the Bronzeville Sausage Company, a rapidly growing company specializing in the development and distribution of chicken sausage products.