Good Food on Every Table!

FamilyFarmed is a non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities.

Wholesale Success Program

Wholesale Success:

Grow Your Skills, Grow Your Connections, Grow Your Business!

Wholesale Success is a comprehensive program designed to help small and mid-sized fruit and vegetable farmers with one of the biggest challenges they face: helping their business grow! This program gives farmers the tools they need to make sure their produce is of the highest quality, to manage food safety and other risks, and to nurture the relationships with customers that they need to be successful. To see what farmers are saying about the program, click here!

To view the schedule for upcoming trainings, please click here.

We want to bring Wholesale Success to your area!

Please contact us and we can work together to tailor the workshop to the needs of your farmers. We offer a variety of payment options, and can provide you with a quote for a self-pay workshop. Most of these trainings are funded by the USDA, and we are also open to working together on other applications for grant funding. Download this form for more information on payment options.


2015 WS coverThe Wholesale Success Manual: 

Wholesale Success: A Farmer’s Guide to Food Safety, Selling, Postharvest Handling, and Packing Produce, is the definitive guide for produce farmers selling into wholesale markets.

This 312 page manual builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. Wholesale Success covers up-to-date best practices information on food safety, postharvest handling, packing, business management, marketing, and crop-specific profiles for over 100 crops. For purchasing information, click here.


Nationwide Wholesale Success Training Program:

For the past five years,, our experienced farmer-trainer Atina Diffley, and on-the-ground partners have trained thousands of growers on how to better meet wholesale buyers’ expectations for product quality, consistency and food safety. In 2012 this program was supported by $600,000 in grants from the Risk Management Agency (RMA) of the USDA. has now received an additional $300,000 from RMA to train over 1300 farmers across 11 states in 2013 and 2014. In total the Wholesale Success program has reached over 6000 farmers. Check back soon for dates and locations of our upcoming workshops!  Topics covered in the workshops include:

Proper Pre/Post-Harvest Handling Techniques • Maintaining the Cold Chain • Cleaning and Drying • Packing and Grading • Developing Relationships with Buyers • Food Safety Best Practices • Needs of Wholesale Buyers

We also provide follow-up technical assistance for farmers. For a list of relevant resources click here.

We want to bring Wholesale Success to your area!

Please contact us and we can work together to tailor the workshop to the needs of your farmers. We offer a variety of payment options, and can provide you with a quote for a self-pay workshop. We are also open to working together on applications for grant funding. Download this form for more information on payment options.

What Farmers Are Saying:

Josh Reinitz of East Henderson Farm in Minnesota says, “I just wanted to let you know the wholesale produce success book you helped write has been an awesome resource for Sally and I this year. As we grow our wholesale business, we have really tried hard to learn about post-harvest handling knowledge and facilities, along with food safety principles. We have proper cold storage this year, along with the ability to do tunnel cooling. We successfully sold head lettuce, broccoli and storage cabbages to some coops this year (and still are) and all had been properly harvested, sanitized, cooled, and stored thanks to the information in your book. We have been selling many types of greens, roots, cucumbers, tomatoes, and herbs to the St. Peter Food Coop and some restaurants as well. It’s really turned out to be our best year yet despite not having workable soil until mid-may.

When picking for the CSA, the book has been a daily go-to reference for us because we want the most high quality produce with the longest shelf life to end up in our CSA. If we send out wilty broccoli or slimy lettuce, we just won’t keep members. Today we’re harvesting sweet potatoes and are all set up with a proper curing area. It feels like we are moving into a more “professional” phase of our farm, thanks to all of the work on post harvest handling we’ve done. It seems like growing the crops is the easy part now, it’s quality on the shelf that will build reputation. Your workshops and the book have really helped us get to this point.”

For more great farmer feedback, click here!