Whole Foods Market Supports Local Food
FamilyFarmed.org and Whole Foods Market are pleased to announce an extensive collaboration to support the production of local food in the Midwest. To read the announcement, click here.
Included in the strategic partnership are three of our major programs:
Good Food Business Accelerator
Whole Foods Market Midwest will fund and support the Good Food Business Accelerator. Utilizing their knowledge of developing food businesses and supporting farmers, Whole Foods is a key partner in our efforts to grow the capacity of local food production in the Midwest. Key advisors from the Midwest will assist us in developing and implementing the program with the first class of food entrepreneur Fellows.
A key component in increasing the availability of local food is creating efficient infrastructure to support farmers and large buyers like Whole Foods. Working with us, Whole Foods will establish relationships with Midwest food hubs to help ramp up production while maintaining the quality and safety of their produce.
Wholesale Success/Food Safety Training
In conjunction with the efforts to establish sourcing relationships with regional food hubs, Whole Foods Market will support the Wholesale Success/Farmer Training program. The workshops help ensure farmers are adequately prepared for the wholesale and food safety regulations required by many food hubs. These trainings provide free resources and tools to farmers interested in selling into wholesale markets.